Tire Kicker Issue #1 Interview with Jay Ackerland

 The Kicker is a monthly, free-of-charge, newsletter dedicated to informing the public about vehicle safety.

Now you don’t have to be an expert to have confidence in your car buying choice.

Welcome to The Kicker
Issue #1
Welcome to “The Kicker,” a vehicle owner’s newsletter sponsored by Tire Kickers, the premier independent 3rd party inspection service. If you own something with two, three, or four wheels and a motor read on to learn important information you’ll find interesting. The Kicker comes to you monthly free of charge and chock full of information on the topics of interest to anyone who likes, owns, or operates a vehicle. The Kicker is fully compliant with Can Spam standards and if at any time you decide you’re not interested you’ll find an unsubscribe link at the bottom of each issue.

What’s ahead in this issue?
1) This one little known fact about your vehicle could cost you thousands, or worse!
2) In The Spotlight: An Interview with the owner of Tire Kickers
3) 1 minute habit that could save a life
4) Impaired Driving: More impaired than you might think

Spotlight

Now you don’t have to be an expert to have confidence in your car buying choice.

In honor of our sponsor, this month’s featured automotive advance is independent car inspection. We’ve interviewed Tire Kickers founder, Jay Ackerland, about the car inspection business.

Jay, why would someone need a car inspection? What do you mean by saying Independent and 3rd party?

Independent means that we aren’t secretly owned by another automotive interest. 3rd party means we don’t buy cars, we don’t sell cars, we don’t fix cars. And that sets us apart from nearly everybody else who’s going to inspect your vehicle.

What makes your inspectors special?

All of our inspectors are required to attend our rigorous 40 hour training course, as well as on-the-job training and continuing education seminars. Our training course was designed by a former U.S. Air Force mechanic with military standards as the model. We are proud to train and employ our returning veterans because we know that they will follow the inspection to a tee, every time. We train our inspectors to treat the inspection like their own family would be riding in the vehicle.

Roughly what percentage of cars your company inspects ends up having a problem? 

Nearly every vehicle we inspect has some sort of minor cosmetic damage, but this is not our focus. Our focus is on finding unsafe equipment. In our experience, nearly half of the vehicles we inspect have issues with tire safety. Because the tire industry is under-regulated in our country, we find new vehicles with old tires all the time. It’s important to remember that just because a tire has enough tread doesn’t mean the tire is safe.

Entrepreneurs are always passionate about their companies, but you seem almost fanatical about establishing car safety and accurate value. What drives you?

Our biggest focus is on improving the safety for everyone on the road, whether we inspect their vehicle or not. I want to be able to drive down the road and not wonder whether or not the car next to me has 10 year old tires that are much more likely to have a catastrophic failure. From the beginning, Tire Kickers has been about helping people protect their families. As we expanded our services we have come to help protect our customer’s investments by providing a fair value for the vehicles we inspect. This value, of course, is most heavily weighted by the safety aspects of the vehicle.

Thank you for your time Jay, it was great to get to know more about what Tire Kickers stands for.

Thank you, the more people who are aware of our mission of safer streets the better!

Link to next Article: 1 minute habit that could save a life

Well, we hope you’ve enjoyed this issue of The Kicker. Be sure to check out our sponsor’s website and social media at the links below for up to the minute information on vehicle safety and value, and occasional special offers.

PS If the company you work for offers benefits have your HR department contact Tire Kickers to negotiate a special rate for you and your fellow employees.

Website: www.TireKickers.biz
Phone: 360-984-5960
Email: info@tirekickers.biz
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