This Dallas startup just hauled in $14.5 million to disrupt Uber, Lyft
Alto’s business model differs considerably from traditional ridesharing companies.
Dallas natives Will Coleman and Alexandra Halbardier are the driving forces behind the company, which launched in Dallas during the recent holidays.
Alto’s business model differs from traditional ridesharing companies. The firm employs its drivers and manages a dedicated fleet of SUVs. It also gives more control to its customers. For example, Alto members use an app to control the in-car experience, from music to climate. Frog Ventures designed the app and in-car experience.