- The Model Y launch announcement from Tesla comes days after the company cut prices on other models.
- The vehicle could have strong demand, but it could also cannibalize demand
Tesla‘s onslaught of announcements is starting to make analysts wonder if customers are losing interest in its cars.
CEO Elon Musk said Sunday that Tesla’s upcoming Model Y crossover vehicle will be unveiled on March 14. While it could be a great vehicle with high demand, RBC analyst Joseph Spak said the timing of the announcement raises concerns. Musk tweeted the news days after the company made considerable price cuts to its other models and said Tesla needs to close some showrooms and cut sales staff. It also spent nearly $1 billion paying off debt last week.
On Thursday, Tesla unveiled its long-awaited $35,000 Model 3, reduced prices on upgrades to its Autopilot automated driver assistance system and made significant price cuts to its Model S and Model X vehicles after saying it will only sell its vehicles online to lower costs. Its shares fell nearly 8 percent Friday and slid by another 3 percent in midday trading Monday.