The most traditional method, of course, is ticket sales. But that’s just scratching the surface.
To examine how a racetrack operates let’s look at one of the more popular race tracks in the country; Daytona International Speedway. You can get a decent idea on how such a track makes its money by studying who it caters for. Although it is usually publicized as a NASCAR race track, especially the worldwide renowned Daytona 500 there are many different races that it hosts, including ARCA (Automobile Racing Club of America) and SCCA (The Sports Car Club of America) as well as Moto America Superbike and bike events with Motocross.
It cannot rely on simply one track but the largest one is a tri-oval shape, similar to an egg with a pointed base. The reasons for the shape was to create the best sight lines for spectators and in so doing create the best event.
For fans, there are “access all areas” style events where the garages and all the background activity is on show to the general public. They generally include live entertainment and various displays. It’s all just another way to make the facilities work.
Another income stream comes from giving bachelor/bachelorette party’s couple of circuits around a racetrack. These usually come in two levels amateur or advanced.
If golf courses can offer pro-shops where you can buy equipment or talk to a pro about your game, then race tracks can and have upped their simple gift shop to offer in-house performance tuning and fabrication services to private consumers.
It is not just racing that creates capital from the site; there have been a number of football games for the local team which has also occurred here. Flexibility is everything in running a business.