Some people believe the relationship between internet technology and the car is simply that the internet has reduced the need for personal car ownership. However, this doesn’t take into account how the internet and social media can be used to sell cars, or to help car enthusiasts to connect with each other.
Selling on the Internet
Many traditional local car magazines have gone online also, which is cheaper than print but increases the pool of competitors greatly. Take for example autotrader.com which was a series of local papers is now competing with the likes of auto.com or even generalized online shopping sites like craigslist.org. eBay actually bridged the gap between it’s general site and the specific needs of the auto industry 10 years ago with it’s eBay Motors.
Many dealerships are putting their entire inventory online and then using social media simply as a tool to draw shoppers there. Social media excels at building and reinforcing brand identity and loyalty so it’s a good chance for dealerships to try to overcome the bad reputation often associated with that class of business.
Selling on Social Media
Selling on Facebook is not the first port of call for something as important as a car. As with selling any product or service on Facebook it helps to grow your potential market, it also makes answering potential questions from your clients a breeze. As a bonus, your communication will automatically be cell phone friendly.
Advertising on Facebook is easy and so far very affordable compared to other forms of marketing. Facebook even has a special person who can list your cars for you, although this is probably not available to the non-dealership seller. Although Facebook is connected in a business sense to Instagram there is as yet no specific way to use Instagram for your dealership. Maybe this will change in future years?
There are many warnings about scams on Facebook, not unlike most marketplaces these days. The general advice is to pay cash for every transaction and never go to a place alone, especially if you believe yourself to be particularly vulnerable. Tell someone where you’re going in any case. Never pay for a car you have not seen.
Facebook and Cars (not selling)
Other people may use Facebook just to post blogs rather than sell cars, such as Auto.com. There are pages for specific types of car where you might choose to chat about what is good and what is bad about your specific vehicle. The most popular in terms of likes is both Mercedes Benz and BMW with 20 million likes.
This savvy use of Facebook builds goodwill with potential customers and creates that community effect. Essentially, they leverage Facebook for what it’s good at and keep their sales to themselves.
For those who aren’t car sellers, we can still use Facebook to look at other car related items. A search for “satnav” for example will bring up satnavs being sold in Facebook Marketplace, threads about satnavs from your history and articles posted about satnavs on Facebook.
If you go the Facebook Groups category you can find hundreds of satnav related groups you might like to join up to. As with anything, the more you put into Facebook the more it is possible to get out of it. Alternatively, you might like to look up Facebook Videos to see satnavs in use, though it seems rather similar to YouTube.
Looking for something like kit cars might be more troublesome, as you obtain details for how to make toy cars from kits, emergency car kits, Bluetooth kits for cars and so on. “Kit car” works better and make works better still, say something like “Lomax kit car.” As with anything you need to experiment in order to get the best result.
This has just been a short introduction; there should be a number of features you can take advantage of on Facebook for your car buying and car selling needs. It’s an active market and there is plenty of useful stuff out there.