Best of the Web: meet the man behind Rivian

Meet RJ Scaringe. The Founder of Rivian, Changing the Way We View Transportation

RJ’s goal? To change the way our society views transportation. To change the way we buy and own vehicles. To change the way we treat our environment.

Original story by Brooke Hess

Founder of Rivian, the company building the world’s first electric adventure vehicles, RJ Scaringe isn’t one to set simple goals. He thinks big.

RJ’s goals go beyond simply building electric cars. They go beyond 4×4 vehicles. They go beyond self-driving vehicles. RJ’s ultimate goal is this – to change the way our society views transportation. To change the way we buy and own vehicles. To change the way we treat our environment.

RJ founded a car company, and yet he does not want people buying his cars in the future. This may seem like a strange business plan, but to RJ, it is the only way forward.

RJ envisions a world where you don’t own a car. Your family doesn’t own a car. Your neighbors don’t own cars. Sounds like a hassle to get around, right? How will you go skiing this weekend? How will you take your family to the beach in the spring? How will you move your oldest child into her dorm room?

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