Buying a car for Christmas
Op-Ed by Paul Wimsett (from the British Desk)
It seems that all retailers are obsessed with making sure that items arrive in time for Christmas, which shines a light on the number one concern of Christmas giving—having a gift appear at just the right time, not early or late. From a PR standpoint its smart to address the more concerning factor for online shoppers; will my gift arrive in time to give it away. Perhaps the only thing better would be not calling attention the chance, no matter how slim, that your gift might be delayed at all.
If you’ve been watching ads this year, you’ve been urged to buy a car for your loved ones…but when? The practical thing to do is to buy the car in early December so you can use it to do your other Christmas shopping. Or, to drive to and from relative’s houses for holiday parties. Can’t you just drive it off the forecourt in any case?
Factor #1 Timing
But no, people want a car to be delivered in order to give a shock value. It might be that you have already left it too late if you want it to happen, the 11th or 12th December if you search online for the two recommended dates to buy for a Christmas Day arrival. That’s assuming you don’t want to get a custom color. Now all you have to do is find someone willing to drive it to your house on Christmas day.
Factor #2 Price
The other difficulty with buying a car at the end of the year is that prices tend to go up at this period in order to meet sales targets. Most dealerships don’t run sales—technically they run end of year sales in early fall to make room for the next years models. Generally, it’s a quiet month for car sales and the forecourts are on the quiet side.
Factor #3 Weather
Oh, the weather outside is frightful…well not always, but car shopping isn’t fun in the rain either. You have to go outside to look at car lots. Sure, these days you can shop online, which would keep you warmer, but statistically most people who car shop use a mix of online and offline methods. It is always possible to haggle as the salespeople are probably yearning after more money, but recall dealerships aren’t desperate, so be realistic with your haggling.
Factor #4 Peace of Mind
So, you choose the cosy alternative, or maybe you do want to see what the local car sales offices have on their books, just for peace of mind? But it’s worth backing up a step and asking if you even want to take on the hassle of car shopping during an already hectic season. If you’ve got the bandwidth or you’re one of those individuals that likes car shopping then go for it, just don’t rush. Your spending a chunk of money and rushing will cost you. Take time to test drive. Have the car inspected by someone who works for you, like TireKickers.
And don’t forget to arrange financing. Banks can be slow this time of year.
Factor #5 The Extras
Just because you get the car to show up and surprise your loved one, doesn’t mean you’ve got it insured and good luck calling your agent on Christmas so you can legally drive it. Be sure to make these arrangements ahead of time and set them to take effect on the date of delivery.
Then you have all the other bills for this period, office parties, presents, heating bills, it might just be best to leave it? If you can live with your old one, that is.