Honda had done hybrids but they’re now doing an all electric car…very tiny…but a car.
Most car companies, not just US auto-makers, but seriously most, are desperately trying to figure out how to make a bigger EV. Honda, who is entering the game a little later, is actually making waves by going small.
“The Honda e, released in Europe earlier this month, is a compact model meant solely for city driving.”Maki Shiraki
Tesla dominates the market currently, and wisely started with a luxury sedan. Of Course Tesla was a startup company that needed to ramp up production. Selling a high ticket item with limited run capacity made a lot of sense.
Honda has evaluated the market and found a niche they feel they can dominate with an EV given the unique limitations of current technology.
I one sense they are removing the gas bill from a market that typically already drives very efficient vehicles. In another sense they’re removing carbon emissions from a community that is most conscious of smog.
Starting in Europe is the no-brainer choice as they have the highest population centers and highest fuel prices. They’re also less dependent on personal vehicles for longer trips as the rail system already fits that bill.