One good thing about marriage is that it’s improves your ability to finance a car. Well maybe that’s not a good reason to get married, but a happy biproduct none the less. The co-borrower has to be a spouse, in order to take joint responsibility for the car they own. But is owning one car together good for your marriage? Does it create togetherness or strife?
More and more, a wife is responsible for her own car, but it all depends on how much she earns. Gone are the days of a “little woman” who can wait to go to the supermarket until the bread winner comes home from work. Women have their own incomes and buy their own cars, which is a reality that car makers are well aware of. They market to women, but single and married.
The x-factor is that married women often arrive at major purchase decisions as part of a team, so car makers must market at the couple in many cases. Though you are allowed to buy a car for your spouse, and you needn’t involve your spouse at all.
Cars that Market to Married Couples:
Married men may look to something like the Alfa Romeo which is marketed both for a couple and a young family. It has a choice of twin turbo or 2 liter, but both have a large amount of trunk space and legroom. So is the Porsche Panamera, though it may be thought of as a pre-family car.
The married woman may look towards a VW Passat Arteon in a strong yellow. A popular family car is the SUV such as Jaguar’s new F-Pace. It is seen as aggressive but apparently wife friendly, according to reports on the vehicle.
This all seems like strange old-fashioned marketing, but it’s out there. And possibly men still buy more cars for their wives than wives buy cars for their husbands. (It’s not clear where this leaves gay couples, maybe there’s a bit of cross over but there’s not currently stats on what cars market specifically gay couples.)
Car makers do market specifically to newly married couples differently than longer married couples. The latter opting towards a family car.
Different Driving Habits and Reputations:
On the topic of being old-fashioned, they are still stereotyping of woman being bad drivers and this unfortunately does seem to hold water as far as married women are concerned. Aviva, a car insurance company found that 53% of women feel nervous and even stressed when driving in front of their husband which in turn affects their driving.
Only 41% of men said their driving suffered with their wives in the car, though it could be that men may be more used to driving in front of their spouse.
More information may be gained (possibly misinformation?) from a poll in 2018 from Budget Insurance. Women were concerned more about aggressive driving from their spouse, which 27% decided was bad enough to be known as “road rage” and men felt they had the opposite predicament: their wives were too cautious.
The poll also stated that 20% of those surveyed felt their partner was dangerous behind the wheel, though more – 25% – had refused a trip with their partner due to fears over their safety. Many did state they could talk to their partner about their misdeeds.
There was other interesting things to learn from this poll: women worried about anger as well as speed, but with men it was total lack of ability, “doing silly things like hesitating at junctions”… Around 75% of men said they were the better driver, less than half of women (43%) said they were the better driver which means a sizable minority of couples consists of two people who think they are both the better driver and their partner can’t drive. Sounds like potential for fireworks.
So, what can we learn? It seems the secret to successful marriage is each partner having their own vehicle, and married couples know this because they buy more cars It best if they should stay away from each other’s vehicle as much as humanly possible. That’s if they wish to stay in marital bliss.