Foreign Pickup Trucks – Successes and Fails

Mercedes X-Class

What makes an ideal pickup truck to buy and what makes a truck that no one will buy?

Kei Truck

To look at the Kei Truck first; it is called a mini-truck, a very small, but practical, pickup truck. It is built very small and is classified as an ATV in some states. Subaru, Honda, and Suzuki, among others, manufacture the Kei Truck. It was developed from a three wheeled truck which could be seen in Japan even before WWII. It weighs less than a metric ton – about 1,500lbs (700Kg) and has a maximum speed of 75 mph. They are produced outside the US and are used in the fishing and construction industries. Unless you’re in one of a handful of states where they’re classified as an ATV, only Kei Trucks older than 25 years may be imported into the US.

The Isuzu V-Cross PCP is designed for both off-roading and traveling on country roads. There are several features you don’t immediately associate with a pickup such as leather seats, a gun-metal exterior, and heated front seats – just the thing for journeying through the colder states. There’s also a touchscreen and a back-up camera to aid your parking.

Unfortunately, a number of pickups didn’t succeed, like the Mercedes X-Class. This was only used between 2018 and 2020. Although Mercedes tends to make waves all over the car market this was a new area for them.  The engine had two different levels of power and had a design based on the Nissan Frontier. Ultimately it had some problems – it was tricky to turn, requiring an excess of 42 feet (13 meters) and was thought too expensive for most customers, not even reaching 17 thousand sales.

Did you know that a Toyota Hilux features in Back To The Future? If so, you are not alone. This bulky pickup has been available since 1968. It has “sports bars” at the front and a strong towing capacity at the back with the additional robust frame and why not take advantage of the cruise control and a collision prevention control. The music tech is also worth mentioning, the Smartphone integration. There are also test drive available from the website. 

The story of the Mahindra is a whole different affair. Its lack of fuel efficiency held it up during production, although it duped hundreds of US audio dealers into investment. The parent company, Global, was selling utility vehicles in 2004. It managed to obtain 350 potential buyers around this period. Unfortunately, it never got to launch.  Despite being planned for a number of years, the fuel emission certificate was only signed in 2011. Dealers paid to get the franchise but it all came to naught.  Several millions were syphoned into branding the product and even creating showrooms. The company later admitted the pressure was too great.

There are so many brilliant pickups out there it would be surprising if some different fall by the wayside. The working nature of the vehicle is important but so is comfortability and style.

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