Op-Ed by Paul Wimsett
First what are Insights?
Your car’s computer gathers and transmits information about how your car performs under various conditions—like when you’re stomping on the gas.
“IBM® IoT Connected Vehicle Insights extends the power of cognitive computing to connected cars, acquiring data from sensors and systems to improve the in-car experience. Today’s cars are moving data centers with onboard sensors and computers that can capture information about the vehicle and access it in near real time. IBM IoT Connected Vehicle Insights is an IBM Cloud service that you can use to retrieve, manage and analyze big data from connected vehicles.”
It’s all designed to improve your business, or so says SAP.com.
It’s about optimizing your fleet. Instead of drivers checking in via CB radio, dispatchers know everything about where you are, what speed and direction you’re traveling. They know when you’ll need to refuel.
Does it sound a little invasive? Yes! But it also allows logistics companies to optimize everything they do.
It is meant to go hand-in-hand with monitoring inventory and warehousing. For example, Walmart is pretty famous for their distribution model. While the specifics are a proprietary secret, in general it involves using the content of trucks as part of their warehouse system.
In an old logistics scenario, trucks would pick up an entire order from a factory when it’s completed and taking it to a distribution center to be stored until loads are dispatched to stores. Now trucks pick up smaller batches of product daily as they are produced. These trucks can swing by several factories or warehouses in a day so their load contains a mix of products. Then when a store orders a case of inventory the nearest truck can drop it off on the fly.
When it comes to day-to-day operations, the number one cost for logistics business would be fuel costs, hands down.
A logistic business is one which organizes movement of materials.
The key with vehicle insights is that all the information is fed live to the company.
It produces graphs which might mean nothing to you unless you have a degree in statistics, but it all amounts to time and motion–saving time and reducing the amount of motion (that is movement of traffic) involved. It’s about knowing where all your vehicles are at any one time, and what’s on them, so that you can reroute them on at a moment’s notice.
It is hard to think of cars or trucks as “moving data centers” but this is how IBM puts it. Nor is it easy to imagine what they call “big data” coming from such a business, but that’s another way of saying that there is a huge output of data available to analyse.
What about unsafe practices:
How do you know that a specific driver is keeping to the best rules of the road?
Car insights are used to monitor driving performance and decision-making. Only a few years ago this was accomplished via putting the company phone number on it’s trucks so virtuous members of the public could report bad the behaviour of drivers. Many companies also employed a “governor” which limited the maximum speed of it’s fleet vehicle.
But times have changed. Nowadays the driving patterns can be investigated at a distance. The idea is that drivers will take fewer risks if they know someone is watching. Whether that’s true or not, hasn’t been statistically proven. Clearly it’s not a popular feature for drivers who don’t enjoy being micromanaged. Most drivers who are forced to be conscious of how they are driving are more stressed and perform more poorly than drivers that are simply paying attention to the road and not to how they’re driving.
Weather and Traffic—the real benefit:
Perhaps the biggest blessing to drivers themselves is aiding them with unfamiliar weather conditions and constantly changing traffic. When one vehicle hits a traffic slow down it will notify other vehicles to try an alternate route. It will also let a destination know that their shipment is delayed.
In summary, car insights allow companies to see problems for themselves and do more with the information, which can translate to money. However, this could also mean less and less freedom for drivers in such enterprises. Safety and money is one thing, but what is the real toll on the health of drivers who feel like they’re under a microscope all day at work?